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Transforming Specialized Industries with Verticalized Odoo Implementations: The PSI Experience
Customer Success Story Partner
Location: Treasure Island, Pier 27 - First Floor - 9/5/25, 12:30 PM - 9/5/25, 1:00 PM (US/Pacific) (30 minutes)
Transforming Specialized Industries with Verticalized Odoo Implementations: The PSI Experience
Edwin Rodriguez
Business Development Director at PSI Software
Edwin Rodriguez
Business Development Director at PSI Software

Edwin Rodríguez is an experienced ERP Consultant and Sales Management Professional with over 20 years of success in sales, project management, and systems implementation. Since 2018, he has specialized in Odoo, leading end-to-end ERP deployments across industries such as manufacturing, distribution, healthcare, and government. Edwin has a strong background in telecommunications and systems integration, having spearheaded global large-scale projects. As the founder of PSI Software, he blends strategic thinking with hands-on execution, earning client trust through effective communication, analytical insight, and a deep commitment to aligning technology with business growth.


Join PSI Software as we share real-world insights from deploying Odoo across highly specialized industries, including food processing, multi-company business, and regulated distribution environments. Discover how we leverage vertical-specific custom modules—like meat processing, logistics, pharmaceutical and public sector—while ensuring compliance, traceability, and business continuity.

This session will walk through our approach to business analysis, modular rollouts, integrations with legacy tools (like QuickBooks, Sage and ADP), and how we use Odoo to unify fragmented operations across accounting, inventory, manufacturing, and customer support. Whether you're a partner, developer, or end user, you’ll gain a deeper understanding of how to scale Odoo for niche markets with complex workflows.