Our Customer Success Story:
Company Overview
Headquartered in Phoenix, Arizona, VaporTech Wholesale is pioneering the advancement of electronic cigarettes, vaporizers and ultra-premium e-liquids by offering affordable, premium quality, innovative products paired with outstanding customer service, all designed to suit a wide variety of consumer needs. They service customers across North America, but faced growing operational challenges as their ERP system, NetSuite, became too expensive. Fragmented workflows, high licensing costs, and a complex user interface were stifling their ability to scale efficiently and respond quickly to market demands.
The Challenge
VaporTech relied on NetSuite for inventory, finance, sales, and CRM, but the system had become expensive and rigid for their evolving needs. The company dealt with:
• Disjointed workflows between online and in-store operations
• Limited reporting flexibility for real-time decision-making
• Rising costs for additional modules and user licenses
• Cumbersome customizations that required external developers
• Inefficient inventory turnover due to poor demand forecasting integration
These issues led the leadership team to explore more agile, cost-effective ERP alternatives that would empower their in-house teams and future-proof their operations.
The Solution: Migrating to Odoo
VaporTech partnered with DMC Strategic IT to lead a full migration from NetSuite to Odoo. The implementation focused on:
• Data migration for products, customers, sales orders, accounting, and vendor history
• End-to-end integration of Sales, Inventory, Purchase, Accounting, CRM, and Website modules
• Custom workflows to streamline multi-channel fulfillment and returns
• Automated reporting dashboards tailored for sales, merchandising, and finance leadership
The migration was completed in six months with a phased rollout, ensuring continuity across all business functions.
The Transformation
Within months of adopting Odoo, VaporTech began to experience measurable improvements:
• Faster order processing time by unifying sales and inventory workflows
• Real-time inventory visibility, enabling smarter reordering and fewer stockouts
• Improved gross margin tracking, helping merchandisers adjust pricing strategies dynamically
• Enhanced customer satisfaction, thanks to tighter integration between e-commerce and CRM modules
• Cost savings on ERP licensing and maintenance compared to NetSuite
The flexibility of Odoo allowed VaporTech to create custom pricing tiers for customers and integrate 3rd party applications such as Shopify to ensure a seamless transition for business transactions - something that was more complex in NetSuite.
Key Learnings
1. Cross-functional alignment is critical. VaporTech succeeded by involving stakeholders from IT, finance, operations, and merchandising early in the planning process.
2. Clean data migration pays dividends. Taking the time to clean and normalize data before the move helped avoid downstream integration issues.
3. Odoo's modularity is a game-changer. The ability to start with core apps and scale up with minimal friction provided unmatched agility.
Value for the Audience
This success story highlights how retail businesses burdened by complex and antiquated ERP systems can benefit from Odoo’s open-source flexibility and lower total cost of ownership. Whether you're a fast-scaling direct to consumer brand or a traditional retailer embracing omnichannel, Odoo provides the tools to unify systems, empower teams, and adapt quickly in a competitive market.
Conclusion
For VaporTech, the switch from NetSuite to Odoo was more than a system change, it was a business transformation. With streamlined operations, reduced overhead, and real-time insights at their fingertips, the company is now better positioned to grow, innovate, and exceed customer expectations in a dynamic retail landscape.