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Scaling Retail: The Dnipro-M Journey with Odoo
Customer Success Story Partner
Location: Bay View, Pier 27 - Second Floor - 9/4/25, 12:30 PM - 9/4/25, 1:00 PM (US/Pacific) (30 minutes)
Scaling Retail: The Dnipro-M Journey with Odoo
Natalia Katerynets
Lead Business Analyst at Self-ERP LLC
Natalia Katerynets
Lead Business Analyst at Self-ERP LLC

Natalia Katerynets is a Lead Business Analyst at SelfERP, an Odoo Gold Partner in Europe and Ready Partner in the USA. She brings 20 years of consulting expertise, including 7+ years at Big4 (KPMG), and 5+ years with Odoo. Natalia's team boasts a portfolio of over 50 Odoo implementations for global clients across Manufacturing, Retail, B2B, and Services. Their priority is leveraging deep knowledge of standard Odoo functionality and customization tools for effective problem-solving. Beyond implementation, her team provides long-term client support and shares Odoo knowledge to cultivate new professionals.


This session will demonstrate the real-world use of Odoo for Dnipro-M, a leading Ukrainian manufacturer and retailer of construction tools, as the company entered the Spanish market. Discover how Self-ERP successfully delivered a complete ERP solution to support Dnipro-M's international growth by integrating POS systems, warehouse management with serial tracking, WooCommerce, and Power BI analytics.

Audience will learn how to tackle localization challenges, manage multi-language and multi-country rollouts, and ensure high data quality during bulk imports using Excel and API. The talk will also provide details on setting up Inter Warehouse operations, IoT hardware, synchronizing e-commerce operations, internal knowledge management, and handling accounting tasks, including P&L, fixed assets, and cost allocation.

Whether the attendee represents a retail business, an enterprise, or an Odoo partner planning to expand internationally, this session provides practical insights into creating a flexible system with Odoo that can adapt for the future. You will leave with clear, actionable knowledge on ERP strategy, user onboarding, and maintaining long-term system value.