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The Customer Is Always Wrong: Compromise with the customer before you compromise Odoo
Partner
Location: Bay View, Pier 27 - Second Floor - 9/4/25, 4:00 PM - 9/4/25, 4:30 PM (US/Pacific) (30 minutes)
The Customer Is Always Wrong: Compromise with the customer before you compromise Odoo
Gabriel Grinspan
Chief Engineer at Rooteam
Gabriel Grinspan
Chief Engineer at Rooteam

Gabriel Grinspan is Chief Engineer at Rooteam, an official Odoo partner specializing in custom ERP and automation solutions. He leads the architecture and delivery of complex Odoo implementations across logistics, retail, manufacturing, and related sectors. A committed contributor to the Odoo Community Association, Gabriel helps extend and refine the platform through open-source development. With a strong technical vision and a opinionated approach, he ensures that every solution is both robust and thoughtfully engineered.

Every seasoned implementer has heard something like this...

  • “We just need this extra field...” 
  • “Could you move that button?” 
  • “Odoo should really do X the way our old system did.” 
...yet a majority of the time, requests like these point to a symptom, not the problem. By treating Odoo’s native flow as the baseline—and challenging ourselves to understand the true business rule behind each “missing feature”—we deliver faster, cheaper, and more upgrade-safe solutions. 

This session distills Rooteam’s twelve-year playbook for saying “no”— the constructive way. We’ll unpack discovery techniques that expose the underlying process, show how to translate that insight into configuration first and code only when the gap is real, and share stories where a single Studio tweak beat a 200-hour custom module. 

Attendees will learn to weigh every line of code against future upgrades, integrations, and the broader ecosystem, turning  “can you build this?” into “do we really need it?”— and leaving customers both surprised and delighted when the right answer is already hiding in plain sight.