Lots of businesses try to make it on YouTube but fail because they don't understand what's required (and no, it's not a neat formula that creators can package up and sell in a course).

This is why Damien Jordan is giving a talk about how to win on YouTube. He's built the biggest finance channel in the UK, Damien Talks Money, which has 320k subscribers - and he's now sharing the principles of how you can use YouTube to build your business.

YouTube can be a massive growth lever because it has more monthly active users than Google Search (2.5 billion). And even with ChatGPT eating away at Google’s search dominance, YouTube will remain a place where businesses can reach their target market at scale.

So how do you make it on YouTube? How should you think about your content strategy from the start? What are the classic mistakes most businesses don't see coming? And why most businesses fall into traps around processes which make it difficult to win.

Damien's going to reveal all and hopefully get you to laugh along the way because we do like to have a good time.