Starting a Business: Why the Storytelling Matters?

Your story is your most powerful business asset — but only if it’s authentic and aligned with your values. In this talk, Marie Guérin, Editor-in-Chief of ELLE Belgium, will share how to craft a brand narrative that captures attention, builds trust, and sets you apart from day one. You’ll discover why storytelling is more than marketing — it’s the strategic foundation of your brand’s future.