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I want to know how we can send campaigns through WhatsApp in Odoo, and whether there is an option to send bulk messages using WhatsApp.

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Hi,

Odoo does not natively support bulk WhatsApp campaigns like it does for email or SMS. To send campaigns, you need an integration:

  • Third-party connectors (e.g., Twilio, 360dialog, Gupshup) that link WhatsApp Business API with Odoo.
  • Odoo App Store modules that add WhatsApp bulk messaging features into Marketing or CRM.
  • Custom development to connect Odoo directly with the WhatsApp Business API.

Bulk messaging requires WhatsApp-approved templates and opt-in users to avoid account bans.

Related modules

https://apps.odoo.com/apps/modules/18.0/whatsapp_mail_messaging

https://apps.odoo.com/apps/modules/16.0/all_in_one_whatsapp_integration


Hope it helps

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