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Evento Odoo Experience 2025 inizia il 18 set 2025, 09:00:00 (Europe/Brussels)
From inbox to impact: Mastering email that converts
Marketing Day
Luogo: Hall 7.A - 19/09/25, 16:30 - 19/09/25, 17:00 (Europe/Brussels) (30 minuti)
From inbox to impact: Mastering email that converts
Manon Marchal
Business Analyst & Marketing Expert a Odoo
Manon Marchal
Business Analyst & Marketing Expert a Odoo
Manon worked five years in the saas industry as a customer journey expert, helping company build a strong and data-driven marketing journey for their clients. 
She joined Odoo as a business analyst, with a focus on marketing to help Odoo's customers make the most of their marketing actions in Odoo.

Email isn’t dead — bad email is. This talk will show you how to turn your email marketing into a strategic powerhouse using Odoo.

We’ll walk through how to define a clear objective, build your target segments (not just blast your whole list), design high-converting emails, and measure what matters. We’ll also cover GDPR compliance, deliverability essentials, and how to avoid the classic email fails.

Key highlights:

  • Defining your email strategy

  • Building compliant campaigns

  • Email design best practices

  • Deliverability essentials

  • Testing & optimization

  • Measuring success

Turn your next email campaign from forgettable to high-performing — all within Odoo.