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Lead Generation Through Differentiation: What Top Partners Do Differently
Business
Location: Treasure Island, Pier 27 - First Floor - 9/4/25, 4:30 PM - 9/4/25, 5:00 PM (US/Pacific) (30 minutes)
Lead Generation Through Differentiation: What Top Partners Do Differently
Adrián Alejandro Ramírez Santos (aars)
Strategic Account Manager / Partner Marketing Manager at Odoo
Adrián Alejandro Ramírez Santos (aars)
Strategic Account Manager / Partner Marketing Manager at Odoo

Adrian Alejandro Ramírez is both a Partner Marketing Manager and Account Manager at Odoo, with over four years of experience supporting partners across the Americas. With a Master’s in Big Data and a background that blends marketing strategy, demand generation, and sales execution, he brings a unique perspective on the full commercial cycle. 

Adrian has led service-focused campaigns throughout the continent and helps partners clarify their positioning, generate leads, and turn strategy into action.

What makes your company different from the rest?

If you’re not sure, or if your answer sounds like everyone else’s, this session is for you.
We’ll explore a practical framework to help you build a marketing strategy rooted in real differentiation. 

In this talk, you’ll learn: 
  • How to define your positioning in the market.
  • What truly sets you apart, your differentiators, and your unique value proposition.
  • How to make those differentiators visible through various tools, such as buyer personas and tangible examples that demonstrate your value proposition.
Whether you’re refining your message or launching new campaigns, you’ll leave with clear ideas to attract, engage, and convert the right leads, more consistently and with greater impact.

See you there!