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Boosting B2B Logistics Performance with Odoo and 3PL: A 70% Fulfillment Leap
Customer Success Story Supply Chain Day
Location: City View, Pier 27 - Second Floor - 9/5/25, 2:00 PM - 9/5/25, 2:30 PM (US/Pacific) (30 minutes)
Boosting B2B Logistics Performance with Odoo and 3PL: A 70% Fulfillment Leap
Chintan Shah
CEO at Brainvire Infotech Inc.
Chintan Shah
CEO at Brainvire Infotech Inc.

Chintan Shah is a successful serial entrepreneur who has aided numerous businesses in achieving digital transformation. His strong vision, extensive knowledge, and 25 years of experience make him the ideal partner in facilitating change. His accomplishments include founding a company with 1800 employees, assisting businesses in tripling their revenue within two to three years, increasing operational efficiency by 40%, and more. In addition, he has helped several companies, including Walt Disney, Southwest Airlines, Fox Sports, Isha Foundation, American Tire Depot, and others, in producing results of a similar nature for their operations.


A growing B2B eCommerce brand sought Brainvire’s expertise to resolve order fulfillment inefficiencies and disconnected logistics. The business was expanding rapidly but faced challenges due to lack of integration between their backend systems and third-party logistics (3PL) providers, causing frequent delays and errors.

The technical challenge lay in aligning Odoo ERP with multiple 3PL platforms, ensuring accurate data exchange for orders, inventory, and shipping updates. Brainvire implemented a full-scale Odoo solution with custom 3PL connectors, enabling real-time logistics sync, automated order routing, and centralized visibility.

After implementation, the brand saw a 70% reduction in fulfillment delays, 50% fewer shipping errors, and a smoother customer delivery experience. These metrics proved the effectiveness of the solution and its impact on scaling operations efficiently.