GWM Jordan
Company Name: GWM
Country: Country
Industry: Industry
Main Apps: Accounting, CRM, Invoicing, Sales, Website, Inventory, Purchase, Appraisal, project, Leaves/Time Off, Recruitment, Helpdesk & Documents
Number of Odoo Users: 19
Odoo Customer Success Manager: Majd Ahmed
Odoo Implementing Partner: Flex Ops
“If I want to describe today’s Odoo system in one word, it’s more than amazing.” – Hamza Al-Radaydah, Sales Supervisor at Great Wall Motors
Great Wall Motors, one of the largest Chinese automotive companies, manages global brands such as Ora, Tank, Haval, and Wey. With such a diverse portfolio, operational efficiency is critical — and that’s where Odoo transformed their sales process.
The Challenge: Manual Systems and Time-Consuming Work
Before Odoo, the sales team at Great Wall Motors relied heavily on Excel sheets and manual updates to manage reservations and inventory. Every car booking required constant revisions, and errors were common. This created inefficiencies, wasted time, and slowed communication between departments.
“We used to struggle a lot because it was a manual Excel sheet, and we had to update it every day. Errors were common, and keeping track of reservations was exhausting,” says Hamza.
The Solution: Odoo’s Integrated Sales and CRM
With Odoo, the entire sales cycle became seamless — from the first customer interaction to closing a deal.
- Easy Reservations: Sales reps can now book cars instantly with the push of a button, eliminating manual errors.
- Lead Management: Whether a client walks into the showroom or submits an inquiry, leads are tracked and qualified in Odoo.
- End-to-End Sales Flow: From creating quotations to scheduling test drives, reserving vehicles, and delivering them — the entire process is managed in one system.
- CRM & Data Management: Sales teams can filter customers, access accurate information, and generate detailed reports to better serve clients.
- Bank Communication: Quotations can be generated instantly with integrated chassis numbers and sent directly to banks for financing, speeding up approvals.
The Results: Time Saved, Efficiency Gained
Thanks to Odoo, Great Wall Motors’ sales team now works faster, smarter, and with greater confidence.
“Today, with Odoo, everything is clear. I can reserve the car I want, follow the right steps, and keep all my data stored in one place. It saves me effort, time, and provides speed.”
Even internal and external communication became easier, with Flex Ops — Odoo’s implementation partner — providing what Hamza describes as “VIP service.”
More Than Amazing
Odoo didn’t just replace Excel sheets; it reshaped the way Great Wall Motors sells cars. From improved accuracy and efficiency to seamless customer experiences, the transformation is clear.
In Hamza’s words: “Odoo saves you effort, time, and speed. It guides me through the entire sales process until I close the deal. More than amazing.”
