AToro is a global silicone and silane solution provider with a century of experience and is one of the leading chemical manufacturing companies in Singapore with local offices in Europe. Maintaining high standards of social and environmental sustainability, the company takes pride in its green approach in manufacturing insulation, adhesives, electric vehicle automotive, composite materials and paint & coatings.
MS Dynamics & Zoho vs Odoo
"Zoho and MS Dynamics were needlessly complicated. On the contrary, Odoo is user-friendly and can be quickly implemented."
User-Friendliness
- Opposed to the dated user interface design, Odoo presents data in a clean and modern UI that is both web- and mobile-friendly.
- The team also finds the extensive library of Odoo documentation incredibly helpful in understanding the ERP.
Quick Implementation
- Joining hands with a dedicated and experienced Odoo team, AToro spent just 9 months implementing the ERP system.
- By adopting gradual, phased approach to ERP implementation, Odoo ensured the chemical manufacturing company could maintain business continuity during its transition. The implementation team first conducted a gap analysis and a project kick-off before executing the system implementation and go-live.
Flexible Features
- Odoo supports AToro's international operations with its multi-company feature, which enables the team to centralize business management of all branches onto the same database.
- This feature provides a standard operating procedure (SOP) for local branches by simply duplicating the same Odoo settings and configurations.
- The Odoo Studio app allows the team to make easy in-app customizations, tailoring the database to best suit the company's workflow.
- AToro leveraged this flexibility to add two fields—date and time of goods received—to its stocklist. It also added a profitability KPI to each sales order, allowing for easy tracking.
Integrated Business Process Management
Purchase & Inventory
- The manufacturer uses Odoo Purchase and Inventory apps to document costs and maintain an accurate, real-time stock level of all its different chemicals.
- AToro can easily configure the unit of measure (UoM) to Intermediate Bulk Container, a standard vessel used for measuring and transporting chemical substances, within Odoo's powerful inventory management system.
- With all product details centralized on Odoo's inventory system, the team can easily arrange transportation to warehouses with an accurate overview of all product details and statuses on a single window.
Manufacturing & Quality
- On Odoo Manufacturing, AToro manages the manufacturing and repackaging of its chemical products from vendors and suppliers.
- The team utilizes the Odoo Quality app to record all quality reports, for instance, customer reviews.
- Odoo then automates quality alerts based on packaging and product quality conditions.
- The team can easily follow up with the various actions suggested by Odoo, ensuring adequate customer service.
Sales
- AToro manages its raw material buying entity in Singapore and selling entities in Europe.
- Odoo automatically creates sales orders (SOs) and records them on the Sales app once a customer request is received.
- On Odoo Sales, the Singapore team oversees all orders on the online sales management software for relabeling and dropshipping so that the chemicals are packaged in compliance with regional regulations, before delegating these SOs to other local teams in the Netherlands.
- From the same online sales management software, the local team then sells the products in local markets and handles all deliveries.
Accounting
- Odoo Accounting has allowed the team to consolidate the financial management of all seven entities into one accounting software.
- Odoo's smart reconciliation tool makes reconciliation "very easy, claimed Jay.
- Using the cloud accounting software, the AToro team can manage its budget without needing to hire new staff or allocate extra resources.
- Odoo's intuitive design provides a clear overview of finances, making it accessible even for those without a financial background.
"I would recommend Odoo, especially for businesses like AToro that oversee different manufacturing processes."
Owing to the comprehensive yet flexible ERP, Jay now manages his team with higher operational efficiency and better team communication while getting the chance to scale AToro rapidly.
AToro
Company Name: AToro Silicones & Silanes
Locations: Singapore, the Netherlands, USA, Vietnam
Industry: Chemical Manufacturing
Apps Implemented: Planning, Studio, Quality, Sign, Purchase, Manufacturing, Inventory, Project, Accounting, Sales, Invoicing
Hosting Type: Odoo Online
