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One system, 23 stores: Lucien’s Retail transformation with Odoo
Customer Success Story
Lokacja: Hall 11.A - 19.09.2025, 17:30 - 19.09.2025, 18:00 (Europe/Brussels) (30 minut)
One system, 23 stores: Lucien’s Retail transformation with Odoo
Gauthier Lagae
Digital Manager @ Lucien
Gauthier Lagae
Digital Manager @ Lucien

Gauthier Lagae is a digital transformation specialist with extensive experience in ERP implementation, customer experience, and e-commerce. At Lucien, Belgium’s leading bicycle retailer with 23 stores, he has been driving the group’s Odoo rollout across all shops, ensuring seamless integration of sales, after-sales and operations. Passionate about bridging customer and employee experience, Gauthier is part of the management team, and focuses on aligning digital tools like Odoo with on-the-ground retail operations to improve efficiency, service quality, and customer satisfaction.


Discover how Lucien, part of the D’Ieteren Group, unified operations across 23 retail stores with Odoo. This talk explores their journey from disconnected legacy systems to a scalable, real-time platform, driving efficiency, user adoption, and smarter decision-making. Learn about the phased implementation, key challenges, and the roadmap for future growth.