Facing climate change and economic pressure, many vineyards are diversifying into tourism, direct sales, and transformation. Discover how Odoo – enhanced by specific industry module – empowers winemakers to manage this shift from wine to experience.

Long description :
Winemaking today is no longer just about producing good wine. Climate disruptions, evolving consumption habits, and the need for short circuits are pushing vineyards to reinvent themselves.

Faced with these challenges, many turn to diversification: wine tourism, direct-to-consumer sales, eCommerce, product transformation, and even events.

This talk explores how Odoo, strengthened with regulatory and industry-specific developments, becomes a true operating system for modern vineyards.

Through real-world examples, we’ll demonstrate how Odoo can:

- Track production and cuvée traceability with advanced lot logic
- Automate French wine compliance (DRM,DTI+, gamma2, agricultural VAT)
- Manage multi-channel sales (PoS, web, subscriptions)
- Run wine events and bookings (tours, tastings, stays)
- Nurture long-term customer loyalty through CRM and marketing automation

We will also compare Odoo’s open, modular architecture to traditional wine ERP systems that often fail to support diversification or customer-centric strategies.

Key takeaway: Odoo, with the right vertical approach, becomes a central tool for the economic reinvention of vineyards — and IROKOO brings the missing pieces to make it fully compliant and business-ready.