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Event Odoo Experience 2025 starts on Sep 18, 2025, 9:00:00 AM (Europe/Brussels)
Talk to your customers where they are: The power of WhatsApp in Odoo
Marketing Day
Location: Hall 7.A - 9/19/25, 5:00 PM - 9/19/25, 5:30 PM (Europe/Brussels) (30 minutes)
Talk to your customers where they are: The power of WhatsApp in Odoo
Charline Vanderschelde
Business Analyst at Odoo
Charline Vanderschelde
Business Analyst at Odoo
After nearly 2 years as a Brand Marketing Specialist in home appliances, Charline shifted to become a Business Analyst at Odoo in September 2021. After a year, she joined the Marketing Expertise Team, aiding colleagues with intricate use cases, collaborating with the Product Owner for app improvements, organizing webinars and Odoo Academy sessions, and assisting customers with implementations. Now, she is a Team Leader happy to improve the Marketing Apps every day!

Discover how to build real customer relationships with automated WhatsApp messages — directly from Odoo. In this talk, you’ll see how a simple quote can trigger a fully personalized sales journey: from sending signed documents to sharing invoices, and even following up — all on the app your customers use every day. No tech skills needed, just smart automation with a human touch.