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Event Odoo Experience 2025 starts on Sep 18, 2025, 9:00:00 AM (Europe/Brussels)
Revolutionizing Mascot Manufacturing: Street Characters Gains 40% Productivity with Odoo ERP Integration
Customer Success Story
Location: Hall 7.E - 9/18/25, 1:30 PM - 9/18/25, 2:00 PM (Europe/Brussels) (30 minutes)
Revolutionizing Mascot Manufacturing: Street Characters Gains 40% Productivity with Odoo ERP Integration
Chintan Shah
Chintan Shah

Chintan Shah is a successful serial entrepreneur who has aided numerous businesses in achieving digital transformation. His strong vision, extensive knowledge, and 25 years of experience make him the ideal partner in facilitating change. His accomplishments include founding a company with 1800 employees, assisting businesses in tripling their revenue within two to three years, and increasing operational efficiency by 40%.

He has also helped renowned organizations like Walt Disney, Southwest Airlines, Fox Sports, Isha Foundation, American Tire Depot, and others achieve transformational results.



Street Characters Inc., a leading mascot manufacturer since 1987, approached Brainvire to streamline their operations. They previously relied on multiple disjointed systems to manage sales, purchases, manufacturing, appointments, website, and accounting—resulting in manual tasks, data silos, and workflow delays.

Brainvire implemented a unified Odoo ERP tailored to their needs. Key workflows were automated, including a custom digital BoM approval process with client signatures, reducing paperwork and errors. Sales, production, and appointment scheduling were integrated for seamless operations.

Key metrics of success included user adoption within just two training sessions, reduced manual tasks across departments, and measurable time savings. Close collaboration between analysts, developers, designers, and QA teams ensured a smooth rollout. The project significantly enhanced Street Characters' productivity and operational visibility—laying the foundation for a lasting partnership and future digital growth.