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Event Odoo Experience 2025 starts on Sep 18, 2025, 9:00:00 AM (Europe/Brussels)
Presentation by Alexandre Helson
Business
Location: Hall 11.C - 9/19/25, 11:00 AM - 9/19/25, 11:30 AM (Europe/Brussels) (30 minutes)
Presentation by Alexandre Helson
Alexandre Helson
CO-CEO at Maison Dandoy
Alexandre Helson
CO-CEO at Maison Dandoy
Alexandre Helson is the co-CEO of Maison Dandoy, a Belgian biscuit company founded in 1829 and passed down through seven generations of his family. After gaining experience in marketing, sales, and impact-driven entrepreneurship, he returned to lead the company with a clear mission: not just to preserve, but to regenerate — soils, ecosystems, communities, and business practices. Under his leadership, Maison Dandoy became a certified B Corp, created a Regeneration Committee where nature has a seat at the table, and embraced regenerative agriculture as a core value. Alexandre sees business as a tool for ecological transition, blending craftsmanship, responsibility, and joy, one biscuit at a time.


  • Alexandre Helson is the co-CEO of Maison Dandoy, a Belgian biscuit company founded in 1829 and passed down through seven generations of his family. After gaining experience in marketing, sales, and impact-driven entrepreneurship, he returned to lead the company with a clear mission: not just to preserve, but to regenerate — soils, ecosystems, communities, and business practices. Under his leadership, Maison Dandoy became a certified B Corp, created a Regeneration Committee where nature has a seat at the table, and embraced regenerative agriculture as a core value. Alexandre sees business as a tool for ecological transition, blending craftsmanship, responsibility, and joy, one biscuit at a time.