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Event Odoo Experience 2025 starts on Sep 18, 2025, 9:00:00 AM (Europe/Brussels)
Coolpressing: the “Spotify of laundry” powered by Odoo
Customer Success Story
Location: Hall 11.D - 9/18/25, 4:30 PM - 9/18/25, 5:00 PM (Europe/Brussels) (30 minutes)
Nicolas Donneaux - Martin Philippart - Bruno Venanzi
directeur at Squareflow S.A.
Nicolas Donneaux - Martin Philippart - Bruno Venanzi
directeur at Squareflow S.A.

Bruno Venanzi ex-fondateur de Lampiris, ex directeur Standard de Liège
Martin Philippart - Ex-operation manager Lampiris
Nicolas Donneaux - Ex Manager IFAPME


Coolpressing is reshaping the laundry industry in the same way Spotify transformed music — through a seamless, subscription-based experience fully powered by Odoo. From subscription management and delivery logistics to order processing, invoicing, CRM, and customer support, every aspect of the business is managed within a unified Odoo ecosystem.

The project, led by Squareflow, also includes a Flutter-based mobile app that connects directly to Odoo. Through the app, users can track their orders, manage their subscriptions, schedule pickups and deliveries, and interact with the service from end to end.

Beyond laundry, Coolpressing is developing a digital wardrobe system within Odoo that tracks the condition, type, and history of each garment. In the near future, users will be able to view their wardrobe digitally and resell their clothes through an integrated second-hand e-commerce platform — all managed via Odoo.

This talk will present how Coolpressing is building a tech-driven, user-centric platform on top of Odoo, combining mobile-first laundry services, smart logistics, digital textile management, and circular fashion into a fully scalable business model.