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Event Odoo Experience 2025 starts on Sep 18, 2025, 9:00:00 AM (Europe/Brussels)
Billing on scale: Odoo for Mass Invoice Generation at a D2C brand
Customer Success Story
Location: Hall 7.D - 9/20/25, 4:00 PM - 9/20/25, 4:30 PM (Europe/Brussels) (30 minutes)
Billing on scale: Odoo for Mass Invoice Generation at a D2C brand
Lars Schymonski
Founder, Tech Lead at ruhrdot GmbH
Lars Schymonski
Founder, Tech Lead at ruhrdot GmbH

Lars is CEO and Co-Founder of ruhrdot and a technical Odoo consultant with over seven years of experience implementing ERP systems. He began his career as an SAP consultant but turned to Odoo after becoming disillusioned with the complexity and rigidity of traditional enterprise software. Today, he focuses on building lean, scalable solutions for fast-moving businesses, combining deep technical expertise with a pragmatic approach.


Key Topics Covered

- Introduction of ruhrdot & the customer, The Quality Group
- Summary of the problem / Status quo
- Requirements and challenges
- Why Odoo was chosen
- Implementation process
- Key benefits realized
- Conclusion

Intended Target Audience
- Business managers seeking efficient invoicing solutions
- IT professionals interested in ERP implementation
- Finance teams looking for automation in accounting processes
- Odoo developers and consultants

Summary
In this talk, we will speak about our successful implementation of Odoo at The Quality Group (Brands: More Nutrition, ESN, Foodist), specifically designed to handle mass invoice generation. This use case underscores Odoo’s capability to efficiently handle high-volume transactions and enhance operational effectiveness.

Background
The Quality Group, the German market leader for nutritional supplements, faced the challenge of managing a high volume of orders, especially during promotional periods, coming through a middleware system, originally from various Shopify shops and Amazon. These orders needed to be processed into invoices — up to 150,000 on peak days — with high accuracy and readiness for accounting. After extensive evaluation, Odoo emerged as the only solution meeting these demanding requirements in terms of flexibility and scale.

Key Features of Our Setup
- AWS Middleware Integration: Achieved seamless integration with a serverless AWS Lambda based middleware that transmits orders to Odoo for processing
- Mass Invoice Generation: Enabled rapid generation and processing of a large volume of invoices, addressing various edge cases (such as gift cards and various EU-OSS country VAT rates) and ensuring compliance with accounting standards
- Automated Credit Note Generation: Based on a customer refund in Shopify, the required cancellation documents are automatically created in Odoo

Technical Implementation
- Odoo On-Premise Hosting
- Custom Automation Scripts: These scripts automate the invoice generation process, significantly reducing manual effort and errors
- Scalable Architecture: Utilized AWS infrastructure to handle peak loads without performance degradation
- Edge Case Handling: Implemented comprehensive rules and workflows within Odoo to manage exceptions and special cases efficiently

Benefits Realized
- Efficiency: Significantly reduced the time required for invoice generation and processing, allowing the finance team to focus on strategic tasks
- Stability: Enhanced accuracy in invoice generation and accounting, leading to improved financial reporting and compliance
- Scalability: The solution is designed to scale with The Quality Group’s growth, ensuring long-term viability.

Conclusion
Our experience with implementing Odoo for The Quality Group showcases its unmatched capability in handling mass invoice generation. This talk will provide valuable insights for businesses facing similar challenges, demonstrating how Odoo can be a game-changer in ERP implementations.
We look forward to sharing our journey, the technical nuances, and the strategies that led to our project's success, aiming to inspire and guide others in their ERP endeavors.

Key Learnings
- Odoo's capability to handle heavy loads efficiently
- Efficient mass invoice creation
- Meeting complex requirements, including compliance with German GOBD standards and DATEV interfaces